Let your loyal customers send you feedback when they’re most inspired. You’ll find answers to questions before you even thought to ask. Watch a community form around your brand as people start discussing and voting for ideas. You’ll begin to understand your customers. See the most valuable ideas rise to the top. You’ll solve problems and steer innovation knowing what your community really wants. The most effective approach to building key relationships is to turn your citizens into advocates. Empower them to speak and open a direct dialogue on your turf - instead of out in the wild. Interact directly with the community that is formed around the ideas. Leave comments and communicate the status of an idea. Build a strong relationship with your citizens by confirming that their voice is heard.
